Fans of the WEC, and more specifically Urijah Faber, might have noticed a new primary sponsor on the former champ when he entered the cage in January to face Raphael Assuncao. Once the poster boy for Pepsi’s No Fear Energy, Faber now sports the company’s flag ship energy brand, AMP, which is presently the official energy drink of World Extreme Cagefighting as well as an official sponsor of the California Kid. But what you didn’t notice was the extra camera crew set up in Faber’s locker room, grabbing backstage footage and then filming his walkout for a “live” commercial for the popular energy brand.

AMP was granted unprecedented access by the WEC and its officials to film what was described as a “one and done” reality advertising campaign.

Jeremy Botter at Heavy.com has an exclusive embed of the commercial. Click here to check out the video on Heavy.com

Last 5 posts by widro

• Quick Strikeforce: Heavy Artillery Fight Results - May 15th, 2010
• Strikeforce: Heavy Artillery Results Live Blog - May 15th, 2010
• Gilbert Melendez Interview: Strikeforce on CBS, Shinya Aoki [Video] - April 16th, 2010
• Strikeforce: Nashville Press Conference - Dan Henderson, King Mo [Video] - April 16th, 2010
• UFC.com Lists NYC/Newark area UFC 111 events - March 27th, 2010